African Pride Wines was established in May 2002 as a specialized wine production and export division of Afrifresh Group, one of the largest exporters of South African table grapes and citrus. In 2015 we merged with our sister company Berfin, a dynamic global food marketing company, to establish Berfin Enterprises which in turn was acquired by Libstar Holdings.

Our portfolio of wines offers a unique combination of styles and branding at various price points; from great value wines crafted to be effortlessly enjoyable to limited volume boutique wines for special occasions. The one constant that ties our portfolio together is our uncompromising believe that each wine should have its own individual character.

Grapes and wine for our brands are sourced from contracted growers and vinified, blended and bottled under the personal supervision of our Winemaker and Technical Director, Mike Graham.

In addition to our own brands we also produce private label wines and manage the international marketing and distribution for a number of boutique wineries in select markets.

Our wine is available in more than 30 countries and covers the globe from Asia and the Gulf to Europe and America.

Production and bottling takes place in HACCP, BRC, IFS and ISO accredited facilities and our international logistics partner is Kuehne + Nagel